When one of our clients initiated a project to turn its Education Services department into a profit center, promotional materials were needed to communicate the availability of various services to the general public. The client selected a name for the new enterprise—Corporate Learning Center (CLC)—and enlisted creative writing services to develop promotional materials.

Brain-storming sessions were held with client representatives to determine the kinds of materials needed. They decided to have us create several promotional items—a detailed brochure directed at potential external clients, a tri-fold brochure to be circulated internally, a catalog of all course offerings to be made available both in print and online, CLC business cards, and a Web site to promote the CLC and offer access to over 2,000 online courses.